It looks like Fujifilm UK is preparing a new service
allowing certain X-series cameras to be customized with a range of
different colors and body textures. The company has shown customized
cameras at The Photography Show this week in Birmingham, UK, and pages
for an 'X Signature' service are live on its website, but some pages
lead to errors and the company has not enabled purchases yet.
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Cameras listed as available for the 'X Signature' service are the
X10, X20, X100, X-Pro1 and X-E1. It's unclear when the service will be
available, or whether it will remain limited to the UK market.
As the site is currently configured, X10 and X20 owners can choose
from up to 12 colors, with names like yellow lizard, brown croc, and
white crinkle. X100 and X-E1 users can choose from up to eight, and
X-Pro1 users can choose from nine colors. The site also offers
pre-customized X-20, X-E1, and X-Pro1 cameras. As yet, the X Signature
service page does not list the newer X100S or X-E2.
It seems pretty clear that the X Signature service isn't quite ready,
and we wouldn't be surprised to see the X100S and X-E2 listed when the
site goes live officially. As yet there's no word whether the X
Signature service will be available in other countries, but as soon as
we get an official update from Fujifilm we'll let you know.
As of press time, navigating to the Fujifilm UK site, clicking on
Fuji Shop, and pulling down the Accessories menu will take you to the X
Signature Skins order page.
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