In addition to a refresh of its rugged compact lineup,
Panasonic also announced a trio of compact superzoom cameras, covering
all price ranges. The base model is the Lumix DMC-SZ10, which has a 16MP
CCD, F3.1-6.3 24-228mm equiv. lens, and flip-up 2.7" LCD (460k dot). It
also records video at 720/30p and offers built-in Wi-Fi (minus NFC).
The estimated selling price is $199.
Stepping up to the DMC-ZS45 (TZ57 in some regions) gives you a 16MP
CMOS sensor, 24-480mm equiv. lens, 1080/30p video, Wi-Fi with NFC, and a
1.04M dot 3" tilting LCD. It'll be priced at $299.
The top model is the Lumix DMC-ZS50 (also know as the TZ70) that has a
12MP CMOS sensor (down from 18MP on its predecessor), F3.3-6.4 24-720mm
lens, 5-axis 'hybrid' image stabilization, and 1080/60p video. Unlike
the two models above, the ZS50 has a fixed 3" 1.04M dot LCD as well as a
1.2M dot electronic viewfinder. You'll be able to get your hands on the
ZS50 for $399.
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The Panasonic LUMIX SZ10: Stunning design and all-round performance make this camera a must have for a night out with friends
Panasonic's new LUMIX SZ10 combines stylish design with picture and video quality that outshines other cameras in its class
LAS VEGAS, NV (January 5, 2015) - Panasonic is proud
to introduce the latest addition to its much-loved SZ range of compact
cameras. The LUMIX SZ10 combines great picture and video quality and a
host of fun features in a sleek design that easily fits into a handbag
or suit pocket. The camera is designed with socializing in mind and
includes various settings to help you take the most memorable pictures
with friends and family. What's more, with outstanding connectivity,
even those who couldn't attend can join in with all the fun.
The perfect camera for a night out with friends
Panasonic has used its years of experience developing the very best compact cameras to incorporate outstanding picture and video performance in a camera that's thin enough to carry in the pocket of your jeans. And with a stylish brushed metal finish, the LUMIX SZ10 is the perfect accessory to any outfit.
Panasonic has used its years of experience developing the very best compact cameras to incorporate outstanding picture and video performance in a camera that's thin enough to carry in the pocket of your jeans. And with a stylish brushed metal finish, the LUMIX SZ10 is the perfect accessory to any outfit.
The camera incorporates a large 2.7 inch 460K-dot LCD monitor that
tilts up by 180-degrees, making it extremely easy to take self-portraits
of you and your friends. The camera also offers a number of beauty
effect functions, including ‘Soft Skin', ‘Defocusing' and ‘Slimming'
modes, taking your selfies to a whole new level. Soft Skin mode lets you
adjust the skin tones; Defocusing mode applies a soft focus effect to
the background to clearly emphasize the face in the image; and Slimming
mode processes the portrait's face to look slightly slimmer.
The LUMIX SZ10 also ensures you can take great shots with minimal
effort and in a range of conditions. The iA (Intelligent Auto) mode lets
users leave everything to the camera to take beautiful images with its
Optical Image Stabilizer, Intelligent ISO Control, Intelligent Scene
Selector, Intelligent Exposure and Face Detection. Once you enter the iA
mode, these multi-capable functions happen automatically, so that you
can shoot freely and without the hassle of adjusting settings when the
lights go down.
Capture the fun in the very best quality
Panasonic's latest compact camera is a great addition to capturing a fun night out with 24mm ultra wide angle lens and powerful 12x optical zoom for amazing versatility and performance typically found in bigger, bulkier cameras. The iA Zoom (Intelligent Zoom) function also provides zoom of up to x24, letting you get even closer to the fun.
Panasonic's latest compact camera is a great addition to capturing a fun night out with 24mm ultra wide angle lens and powerful 12x optical zoom for amazing versatility and performance typically found in bigger, bulkier cameras. The iA Zoom (Intelligent Zoom) function also provides zoom of up to x24, letting you get even closer to the fun.
You can also capture the very best quality video to share alongside
images of friends and family. Dynamic HD video in 1280 x 720p can be
started with a single press of a ‘motion picture' button on the top of
the camera, which is extremely convenient for switching from photo to
video instantly.
As well as capturing great quality pictures and video, the LUMIX SZ10
also lets you show off your artistic side. The camera integrates
Panasonic's popular creative features and a total of 15 filter effects1.
Creative Control lets users choose the filter effect before they press
the shutter, so they can see exactly how it will impact the picture or
video2. The Creative Retouch lets you apply a filter effect on the picture even after it's taken.
Remote shooting and upload to social media sites
With the LUMIX SZ10's Wi-Fi connectivity, you can connect the camera directly to your smartphone with a simple scan of a QR code via Panasonic's dedicated ‘Panasonic Image App'. Once inside the Image App, an intuitive guidance menu makes it easy to access a wide variety of fun, exciting features and functions.
With the LUMIX SZ10's Wi-Fi connectivity, you can connect the camera directly to your smartphone with a simple scan of a QR code via Panasonic's dedicated ‘Panasonic Image App'. Once inside the Image App, an intuitive guidance menu makes it easy to access a wide variety of fun, exciting features and functions.
Smartphones and tablets can also be used as a remote viewfinder,
making those selfies on a big night out even easier – you can even
control focus, zoom and activate the shutter without laying a finger on
the camera itself. Also, with the Instant Transfer function, photos are
automatically sent to the device controlling the shutter for easy upload
to social media sites.
LUMIX SZ10 specifications
- 12x Optical Zoom
- 24mm ultra wide angle lens
- Self Shot and Creative Control modes
- 720p HD video recording
- 2.7 inch large 460K-dot LCD monitor
- Intelligent Auto mode
- Wi-Fi, QR Code
1 Expressive, Retro, Old Days, High Key, Low
Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross
Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One
Point Color
2 Soft Focus and Star Filter cannot be used in video recording
2 Soft Focus and Star Filter cannot be used in video recording
The Panasonic LUMIX ZS50: The ultimate all-round travel camera, boasting enhanced low light performance and powerful optical zoom
The new LUMIX ZS50 and LUMIX ZS45 are the perfect companions for those who want to capture their travels in exceptional detail
LAS VEGAS, NV (January 5, 2015) - Panasonic is proud
to introduce the latest additions to its LUMIX ZS range of premium
compact cameras, the LUMIX ZS50 and LUMIX ZS45. Combining powerful
optical zoom, stunning Leica lenses and a host of creative features in a
small and sleek design, both cameras allow you to take professional
quality photos and videos while travelling light. The cameras' extensive
connectivity options also enable you to share your photos and videos
more easily than ever, wherever in the world your adventures take you.
The LUMIX ZS50 and LUMIX ZS45 will be available at panasonic.com and
valued channel partners.
Versatility and performance, even at high-zoom
The LUMIX ZS50 features a 12.1-megapixel High Sensitivity MOS sensor, ultra-wide-angle 24mm LEICA DC VARIO-ELMAR lens and 30x optical zoom for amazing versatility and performance. With a larger viewing space than that of a 28mm camera, the LUMIX ZS50 enables you to frame and capture wide shots easily, so you can really do justice to expansive vacation landscapes.
The LUMIX ZS50 features a 12.1-megapixel High Sensitivity MOS sensor, ultra-wide-angle 24mm LEICA DC VARIO-ELMAR lens and 30x optical zoom for amazing versatility and performance. With a larger viewing space than that of a 28mm camera, the LUMIX ZS50 enables you to frame and capture wide shots easily, so you can really do justice to expansive vacation landscapes.
The camera's 30x optical zoom features state-of-the-art lens
technology, offering outstanding performance in its class. From
wide-angle photos and videos of sweeping landscapes right through to
long-distance telephoto shots, the LUMIX ZS50 is perfectly suited to all
kinds of adventure. Intelligent Zoom further extends the zoom ratio to
60x while maintaining the best picture quality possible. When combined
with the LUMIX ZS50's advanced HYBRID O.I.S.+ (Hybrid Optical Image
Stabilizer Plus) 5-Axis system, even high zoom video shots can avoid the
problem of unwanted vibration.
With the LUMIX ZS50 you can also capture amazing quality video to
accompany your gallery of travel images. The camera's advanced Venus
Engine enables the camera to record astonishingly smooth 1,920 x 1,080
60p Full HD video recording in AVCHD Progressive format, so even fine
details on fast moving objects such as fleeting wildlife can be captured
clearly.
In order to provide enhanced low light performance, the LUMIX ZS50
incorporates a 12.1-megapixel High Sensitivity MOS sensor. The pixel
size is over 1.5 times larger than with the sensor found in the LUMIX
ZS40, enabling you to take crisp and clear pictures and video, even in
dark situations such as a moonlit stroll on the beach. The LUMIX ZS50
also offers image recording in RAW format, enabling dramatically higher
quality image development from the data captured, so each photo can be
reproduced sharply and with minimal noise.
Easy to achieve professional results
The LUMIX ZS50's control ring, located on the lens barrel, provides an intuitive way to capture your creative vision with ease and precision. Smoother control of exposure and zoom allows you to concentrate on framing the perfect picture and pressing the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect, and scene mode.
The LUMIX ZS50's control ring, located on the lens barrel, provides an intuitive way to capture your creative vision with ease and precision. Smoother control of exposure and zoom allows you to concentrate on framing the perfect picture and pressing the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect, and scene mode.
The LUMIX ZS50 also sports a 0.2-inch Live View Finder (LVF) with an
eye-sensor. Its crystal clear 1,166k-dot resolution is for stable,
accurate framing when using zoom or manual focusing. It's ideal for
following the movement distant objects, or when the sunlight makes it
difficult to see the camera's 3-inch LCD screen.
Panasonic has also incorporated a 240fps Auto Focus (AF) sensor drive
into the LUMIX ZS50, resulting in Light Speed AF that lets you catch
even the most split-second opportunities. Whether it's a dolphin
breaching the waves or a perfect family photo, Panasonic's latest
compact lets you capture more of those once-in-a-lifetime moments with
stunning clarity. For even more precise control over focusing, the LUMIX
ZS50 also boasts a Focus Peaking function that shows the peak of focus
in manual focus mode, so you can be sure that you get the results
exactly as you want them.
You can express your creativity with ease thanks to a range of
creative functions that help you to produce truly unique photos and
videos. To add some stylistic touches to your images and videos during
or afterwards, Creative Control and Creative Retouch offer 15 filter
effects. These include Expressive, Retro, Sepia and Soft Focus. The
newly added Time Lapse Shot feature also lets users shoot multiple
images over a certain time and at given intervals, combining them into
an MP4 movie file. Perfect if you want to track the movement of a
star-lit sky.
A camera that's always on hand
Panasonic has used its extensive experience of compact camera development to evolve the internal structure of the LUMIX ZS50. A series of sliding components and a retractable lens barrel result in a sleeker, compact design that fits into your pocket. And with a solid grip on the front of the camera, it can also be controlled with just one hand.
Panasonic has used its extensive experience of compact camera development to evolve the internal structure of the LUMIX ZS50. A series of sliding components and a retractable lens barrel result in a sleeker, compact design that fits into your pocket. And with a solid grip on the front of the camera, it can also be controlled with just one hand.
The camera also includes a host of intuitive features that make
taking instinctive travel images easier than ever. The Level Shot
Function detects the horizontal line of the recording image and keeps it
level even if the camera is tilted, letting you take stable video even
when travelling through a busy market or shooting with the camera above
your head.
Shoot, view and share your travels with friends and family
Share your experiences wherever you are in the world thanks to integrated Wi-Fi connectivity and NFC. Friends and family can follow you on your travels and see the world through your lens, via instant photo and video sharing and one-touch geo-tagging. By using NFC (Near Field Communication) technology or a QR code, you can connect the camera to your smartphone/tablet anywhere and in seconds. A simple menu will appear when activated, and will allow you to instantly access to the function you're looking for.
Share your experiences wherever you are in the world thanks to integrated Wi-Fi connectivity and NFC. Friends and family can follow you on your travels and see the world through your lens, via instant photo and video sharing and one-touch geo-tagging. By using NFC (Near Field Communication) technology or a QR code, you can connect the camera to your smartphone/tablet anywhere and in seconds. A simple menu will appear when activated, and will allow you to instantly access to the function you're looking for.
By connecting to your smartphone or tablet, you can also remotely
control your camera, making it easier to capture shy subjects up close
or to make sure you're included in that perfect group shot. And with the
camera's view displayed on the screen of your mobile device, you're
also able to change functions including zoom, focus and trigger the
shutter, all without touching the camera itself!
The camera also features a newly added ‘Jump Shot' function which
uses a connected devices accelerometer to recognize when a user reaches
the top of their jump and takes a picture at that point.
The new LUMIX ZS45
Panasonic is also introducing the new LUMIX ZS45, with a powerful 20x optical zoom lens and a 16-megapixel High Sensitivity MOS sensor. Like the flagship addition to the ZS series, the LUMIX ZS45 features a versatile lens that allows you to capture stunning shots from ultra-wide-angle through to telephoto. The camera also includes high quality image recording capable of 1920 x 1080 Full HD video, as well as POWER O.I.S for vibration-free shots.
Panasonic is also introducing the new LUMIX ZS45, with a powerful 20x optical zoom lens and a 16-megapixel High Sensitivity MOS sensor. Like the flagship addition to the ZS series, the LUMIX ZS45 features a versatile lens that allows you to capture stunning shots from ultra-wide-angle through to telephoto. The camera also includes high quality image recording capable of 1920 x 1080 Full HD video, as well as POWER O.I.S for vibration-free shots.
The resolution of the LUMIX ZS45's 3-inch monitor has been increased
to 1,040k-dot from 460k-dot for even easier composition and navigation.
The monitor also tilts up by 180-degrees, triggering the self-shooting
mode and letting you take selfies to a whole new level.
LUMIX ZS50 Specs:
- 30x Optical Zoom and 60x Intelligent Zoom
- 24mm wide-angle LEICA lens
- 12.1MP High Sensitivity MOS sensor
- 1,166k-dot LVF with eye-sensor
- 240fps AF drive
- Full HD Video 1920 x 1080 60p
- HYBRID O.I.S.+ and Level Shot Function
- Wi-Fi, NFC, QR Code
LUMIX ZS45 Specs:
- 20x Optical Zoom
- 24mm wide-angle LUMIX DC VARIO lens
- 16MP High Sensitivity MOS sensor
- POWER O.I.S.
- Full HD video 1920 x 1080
- 3-inch / 1,040k-dot, tiltable LCD screen
- Sonic Speed AF
- Wi-Fi, NFC, QR Code
Panasonic Lumix DMC-SZ10 / ZS45 / ZS50 specifications
| Panasonic Lumix DMC-SZ10 | Panasonic Lumix DMC-ZS45 (Lumix DMC-TZ57) | Panasonic Lumix DMC-ZS50 (Lumix DMC-TZ70) | |
|---|---|---|---|
| Price | |||
| MSRP | $199 | $299 | $399 |
| Body type | |||
| Body type | Compact | ||
| Sensor | |||
| Max resolution | 4608 x 3456 | 4000 x 3000 | |
| Other resolutions | 4608 x 3072, 4608 x 2592, 3456 x 3456, 3264 x 2448, 3264 x 2176, 2048 x 1536, 2048 x 1360, 1536 x 1536, 1920 x 1080, 640 x 480 | 4:3 (3264 x 2448, 2560 x 1920, 2048 x 1536, 640 x 480), 3:2 (4000 x 2672, 3264 x 2176, 2560 x 1712, 2048 x 1360, 640 x 424), 16:9 (4000 x 2248, 3840 x 2160, 2560 x 1440, 1920 x 1080, 640 x 360), 1:1 (2992 x 2992, 2448 x 2448, 1920 x 1920, 1536 x 1536, 480 x 480) | |
| Image ratio w:h | 1:1, 4:3, 3:2, 16:9 | ||
| Effective pixels | 16 megapixels | 12 megapixels | |
| Sensor photo detectors | 17 megapixels | 18 megapixels | 13 megapixels |
| Sensor size | 1/2.33" (6.08 x 4.56 mm) | 1/2.3" (6.17 x 4.55 mm) | |
| Sensor type | CCD | CMOS | |
| Color space | sRGB | ||
| Color filter array | Primary color filter | ||
| Image | |||
| ISO | Auto, 100-1600, high sensitivity (1600-6400) | Auto, 100-3200, high sensitivity mode (1600-6400) | Auto, 80-6400 |
| White balance presets | 4 | ||
| Custom white balance | Yes | ||
| Image stabilization | Optical | ||
| Image stabilization notes | 5-axis hybrid OIS | ||
| Uncompressed format | No | RAW | |
| JPEG quality levels | Fine, standard | ||
| File format |
|
|
|
| Optics & Focus | |||
| Focal length (equiv.) | 24–288 mm | 24–480 mm | 24–720 mm |
| Optical zoom | 12× | 20× | 30× |
| Maximum aperture | F3.1 - F6.3 | F3.3 - F6.4 | |
| Autofocus |
|
| |
| Autofocus assist lamp | Yes | ||
| Digital zoom | Yes (2X-4X) | ||
| Manual focus | No | Yes | |
| Normal focus range | 3 cm (1.18″) | 50 cm (19.69″) | |
| Macro focus range | 3 cm (1.18″) | ||
| Number of focus points | 9 | 21 | 23 |
| Screen / viewfinder | |||
| Articulated LCD | Tilting | Fixed | |
| Screen size | 3″ | ||
| Screen dots | 460,000 | 1,040,000 | |
| Touch screen | No | ||
| Screen type | TFT LCD | TFT-LCD w/180 degree upward tilt | TFT LCD with AR coating |
| Live view | Yes | ||
| Viewfinder type | None | Electronic | |
| Viewfinder coverage | 100% | ||
| Viewfinder magnification | 0.46× | ||
| Viewfinder resolution | 1,166,000 | ||
| Photography features | |||
| Minimum shutter speed | 8 sec | 4 sec | |
| Maximum shutter speed | 1/2000 sec | ||
| Exposure modes |
|
| |
| Scene modes |
|
|
|
| Built-in flash | Yes | ||
| Flash range | 5.20 m | 6.00 m | 6.40 m |
| External flash | No | ||
| Flash modes | Auto, auto w/redeye reduction, on, slow sync w/redeye, off | Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off | |
| Continuous drive | 1.4 fps | 10.0 fps | |
| Self-timer | Yes (2 or 10 sec) | ||
| Metering modes |
|
| |
| Exposure compensation | ±2 (at 1/3 EV steps) | ||
| AE Bracketing | ±1 (3 frames at 1/3 EV, 2/3 EV, 1 EV steps) | ||
| WB Bracketing | No | ||
| Videography features | |||
| Resolutions | 1280 x 720 (30p), 640 x 480 (30p), 320 x 240 (30p) | 1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30p) | 1920 x 1080 (60p/60i/30p), 1280 x 720 (60p/30p), 640 x 480 (30p) |
| Format | Motion JPEG | MPEG-4 | MPEG-4, AVCHD |
| Microphone | Mono | Stereo | |
| Speaker | Mono | ||
| Storage | |||
| Storage types | SD/SDHC/SDXC, Internal | ||
| Storage included | 80MB | 78MB | 86MB |
| Connectivity | |||
| USB | USB 2.0 (480 Mbit/sec) | ||
| HDMI | No | Yes (micro HDMI) | Yes (micro-HDMI) |
| Microphone port | No | ||
| Headphone port | No | ||
| Wireless | Built-In | ||
| Wireless notes | 802.11 b/g/n | 802.11 b/g/n with NFC | |
| Remote control | Yes (via smartphone) | ||
| Physical | |||
| Environmentally sealed | No | ||
| Battery | Battery Pack | ||
| Battery description | Lithium-ion battery and charger | Lithium-ion battery and USB charger | Lithium-ion battery and charger |
| Battery Life (CIPA) | 200 | 350 | 300 |
| Weight (inc. batteries) | 177 g (0.39 lb / 6.24 oz) | 249 g (0.55 lb / 8.78 oz) | 243 g (0.54 lb / 8.57 oz) |
| Dimensions | 99 x 60 x 30 mm (3.9 x 2.36 x 1.18″) | 108 x 60 x 32 mm (4.25 x 2.36 x 1.26″) | 111 x 65 x 34 mm (4.37 x 2.56 x 1.34″) |
| Other features | |||
| Orientation sensor | Yes | ||
| GPS | None | ||

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