In addition to its compact camera and EOS 7D Mark II launch at
Photokina, Canon unveils three new lenses. The EF 400mm f/4 DO IS II
USM, EF 24-105mm f/3.5-5.6 IS STM and EF-S 24mm f/2.8 STM announced
today target different types of photographers. The EF 400mm f/4 II
weighs half of what its EF 400mm f/2.8L counterpart does, and claims
four additional stops of shutter speed thanks to Canon's optical image
stabilization.
The EF 24-105mm f/3.5-5.6 IS STM also claims four additional stops of
shutter speed, and provides full-frame Canon shooters with a cheaper
alternative to the 24-105mm f/4L. Canon calls the EF-S 24mm f/2.8 the
slimmest and lightest EF-S lens the company has ever produced. Like the
24-105mm f/3.5-5.6 it includes a stepping motor for quiet autofocus
performance.
The EF 400mm f/4 DO IS II USM will be available in November for
$6899. Also available in November, the EF-S 24mm f/2.8 STM will cost
$149.99. The EF 24-105mm f/3.5-5.6 IS STM will be available in December
for $599.99.
Press Release:
CANON U.S.A. CELEBRATES 75 YEARS OF OPTICS HERITAGE WITH THE ADDITION OF THREE NEW LENSES
New Lenses Enable Photographers of All Levels to Create Stunning Images
MELVILLE, N.Y., September 15, 2014 – Following on the heels of its milestone of 100 million EF lenses produced worldwide*,
Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to
announce three new lenses adding to it’s rich history of developing and
delivering outstanding optics to all types of photographers,
cinematographers, online content creators and image makers from budding
amateurs to the most seasoned professionals. The three new lenses
include two EF series lenses ─ the EF 400mm f/4 DO IS II USM super
telephoto lens and the EF 24-105mm f/3.5-5.6 IS STM standard zoom lens,
as well as one EF-S series lens ─ the EF-S 24mm f/2.8 STM wide-angle
pancake lens. These new lenses will also be the latest addition to
Canon’s GlassFirst.com online resource, helping image makers explore the
Company’s vast EF lens portfolio.
“Canon’s heritage is rich with over 75 years of optical innovation.
Our engineers are dedicated to delivering high-quality optics for
everyone from the amateur photographer to directors of photography on
Hollywood movie sets,” said Yuichi Ishizuka, President and COO, Canon
U.S.A., Inc. “And having reached a milestone of 100 million lenses
produced earlier this year, Canon launched in celebration its ‘Glass
First’ campaign to assist image makers in realizing the artistic
potential offered by our various lenses. These new lenses will fit in
well with the ever growing family of Canon optics.”
EF 400mm f/4 DO IS II USM - The Portable Super Telephoto Lens Super
telephoto lenses are essential whether on a safari or the sidelines to
bring the image in tight on a subject, but they often are not the
lightest lenses to carry around. Canon’s new compact and lightweight EF
400mm f/4 DO IS II USM super telephoto lens will help lighten the load
of professional and advanced amateur photographers. At only 4.6 lbs., it
is roughly half the weight of the EF 400mm f/2.8L IS II USM lens. The
new EF 400mm f/4 DO IS II USM lens features newly developed gapless
dual-layered diffractive optical (DO) elements that help improve optical
performance while maintaining virtually the same size and weight as its
predecessor. The DO element in the new lens is optimally positioned
deeper within the optical formula than in the original EF 400mm DO lens
to help reduce flare around backlit subjects. Other optical improvements
include the use of a large-diameter ground and polished aspherical
element and a UD glass element that work together with the DO elements
for thorough correction of spherical, chromatic and other optical
aberrations. Canon’s original SWC (Sub Wavelength Structure) lens
coating is also used internally to help improve resistance to flare.
Fluorine coating is applied to the front and rear lens elements to repel
dust and make lens cleaning easy. A nine blade curved diaphragm is also
incorporated to help produce smooth, natural-looking bokeh in areas
outside the depth of field surrounding the main subject.
The new EF 400mm f/4 DO IS II USM lens features Canon’s Optical Image
Stabilization with up to four shutter speed steps of correction**.
In addition there are three IS modes ─ standard, panning and during
exposure only ─ that help to provide superb results in a variety of
shooting situations. For greater convenience, the Image Stabilizer does
not have to be disabled when shooting with a tripod. Four programmable
buttons on the front of the lens allow photographers to customize lens
and camera operation to fit their unique shooting style, or simply pause
autofocus (AF) adjustment at any point to hold focus on a subject in a
busy scene. Even in AF mode, full-time manual focus can be employed at
any time. The lens also features a Power Focus mode for smooth focus
“pulls” ideal for filmmaking. For those mobile shooters and
documentarians truly “on-the-go”, the lens is also highly resistant to
dust and water for durability and reliability when shooting in even the
harshest conditions.
EF 24-105mm f/3.5-5.6 IS STM – Smooth Quiet Focus in a Versatile Lens The
new EF 24-105mm f/3.5-5.6 IS STM lens is the first EF-series zoom lens
for full-frame sensor cameras to include a lead screw-type stepping
motor (STM) that provides virtually silent AF while shooting video. The
24-105mm is one of the most versatile focal range options in the EF
lineup as it can be used as a wide-angle lens while out on the town as
well as a portrait-length zoom when trying to get closer to your
subjects.
The Optical Image Stabilizer provides up to four shutter speed steps of correction,** while
two aspheric lenses plus a UD lens combine to provide high-quality
results for both still images and video. New to the EF 24-105mm
f/3.5-5.6 IS STM lens is a seven group zoom optical formula that enables
a conveniently compact design while maintaining high-quality optical
performance. The lens’ lightweight inner focusing system, high-speed
CPU, and improved AF algorithm enables high-speed AF. In addition, the
seven bladed circular aperture combined with the optimized lens
placement and coatings delivers beautiful, soft bokeh, and exceptional
color balance, while helping to minimize ghosting and flare. The new EF
24-105mm f/3.5-5.6 IS STM lens provides a lighter and more affordable
option with STM focus capabilities to Canon’s popular EF 24-105mm f/4L
IS USM lens.
EF-S 24mm f/2.8 STM – The Slim, Compact Lens That Stacks Up to the Competition
The affordable EF-S 24mm f/2.8 STM lens is the slimmest and lightest Canon EF-S lens ever produced. This compact, lightweight wide-angle “pancake” style lens features STM technology and was developed for photographers and videographers who are aiming to capture bright, clear images with beautiful softly blurred backgrounds at a fixed focal length. The EF-S 24mm f/2.8 STM lens features an aspheric lens element and the optimized lens arrangement and coating helps to minimize ghosting and flare while delivering excellent image quality. The seven bladed aperture delivers beautiful, soft backgrounds, while the Electro-Magnetic Drive aperture mechanism uses a micro-stepping driver control for quieter operation, especially useful when shooting video.
The affordable EF-S 24mm f/2.8 STM lens is the slimmest and lightest Canon EF-S lens ever produced. This compact, lightweight wide-angle “pancake” style lens features STM technology and was developed for photographers and videographers who are aiming to capture bright, clear images with beautiful softly blurred backgrounds at a fixed focal length. The EF-S 24mm f/2.8 STM lens features an aspheric lens element and the optimized lens arrangement and coating helps to minimize ghosting and flare while delivering excellent image quality. The seven bladed aperture delivers beautiful, soft backgrounds, while the Electro-Magnetic Drive aperture mechanism uses a micro-stepping driver control for quieter operation, especially useful when shooting video.
It All Begins With the Glass
Canon’s heritage of producing outstanding optics dates back over 75 years, and the company’s current EF line of lenses is over 100 lenses strong and counting. To help educate consumers, Canon’s GlassFirst.com online resource was launched in June 2014 to inspire visitors to grow creatively and expand their photographic tools. The site aims to educate visitors on the power and differences between various lenses, including macro, zoom, telephoto, prime, wide-angle, STM, tilt-shift and fisheye, using informative videos and sample images showing the results that can be created by using each lens. To learn more about Canon’s rich optics heritage or for more information about Canon’s optics please visit either explore-lenses.usa.canon.com or glassfirst.usa.canon.com.
Canon’s heritage of producing outstanding optics dates back over 75 years, and the company’s current EF line of lenses is over 100 lenses strong and counting. To help educate consumers, Canon’s GlassFirst.com online resource was launched in June 2014 to inspire visitors to grow creatively and expand their photographic tools. The site aims to educate visitors on the power and differences between various lenses, including macro, zoom, telephoto, prime, wide-angle, STM, tilt-shift and fisheye, using informative videos and sample images showing the results that can be created by using each lens. To learn more about Canon’s rich optics heritage or for more information about Canon’s optics please visit either explore-lenses.usa.canon.com or glassfirst.usa.canon.com.
Pricing and Availability
The EF 400mm f/4 DO IS II USM and EF-S 24mm f/2.8 STM are both scheduled to be available in November for estimated retail prices of $6,899.00 and $149.99 respectively. The EF 24-105mm f/3.5-5.6 IS STM is scheduled to be available in December for an estimated retail price of $599.99. For additional information please visit usa.canon.com/consumer
The EF 400mm f/4 DO IS II USM and EF-S 24mm f/2.8 STM are both scheduled to be available in November for estimated retail prices of $6,899.00 and $149.99 respectively. The EF 24-105mm f/3.5-5.6 IS STM is scheduled to be available in December for an estimated retail price of $599.99. For additional information please visit usa.canon.com/consumer
In addition to these new announcements, Canon U.S.A. is proud to
announce newly reduced prices on a range of EF and EF-S lenses in honor
of reaching the EF Lenses 100 Millionth Milestone. For additional
information please visit:
www.usa.canon.com/cusa/consumer/standard_display/lens_prices
* As of April 22, 2014 – Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to first half of 2014.
** According to CIPA (Camera & Imaging Products Association) standards.

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